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Understanding Your Social Media Audience: LinkedIn
As LinkedIn approaches the landmark of 400 million total users near the end of 2015, it seems obvious why marketers tend to overlook the business-oriented social network. By comparison, Facebook has...
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Ann Arbor startups help coin the term “The Silicon Mitten”
Ann Arbor is known for its uniqueness, its food and its football. However, this year-round entertainment often masks another aspect that Ann Arbor that has become a driving force: its entrepreneurial...
View ArticleMake Your Private College Stand Out to Today’s High School Students
This won’t be news to you: college enrollment has declined since 2012. The decline has continued into this year, with 300,000 fewer undergrad students enrolling in college this spring 2017 (compared to...
View ArticleKeys to Building a Great Persona
So you’ve Googled the phrase “how to write a persona” and up popped this blog post. Here’s the thing, we knew that you would find us because we wrote this post on a topic about which we knew you would...
View Article5 Tips for Optimizing Blog Posts Using Keywords
The three best ways to rank highly on a Google search are by using keywords, research, and your wallet. It’s hard to generate traffic when you first start putting your company or ideas out there with...
View ArticleBoosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around....
View ArticleCapturing the Attention of Voice Assistants
“Hey, Alexa. Preheat the oven.” “Hey, Google, put plain yogurt on my shopping list.” That’s you, isn’t it? Telling Siri or one of your Google Home voice assistants to help you around the house in some...
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